April 23, 2008
Posted by Kelly Rusk
A couple posts ago, I brought up the topic of social media monitoring tools (SMMs). They are popping up everywhere, but which one do you choose? In this on-going series (though I warn you it might be slow) I’m going to look at the various tools available and give my opinion on what I like [...]
April 12, 2008
Posted by Kelly Rusk
Depending how well you know me, you probably know one or the other of the following statements (or possibly both) about me: I LOVE shoes. Both my shoe racks are full, along with a closet and a half. When I see a great pair of shoes, I can’t resist. I may have a problem. I [...]
April 8, 2008
Posted by Kelly Rusk
Ok, obviously we need to track our brand’s activity in social media, but do we need a brand new tool to do so efficiently? I’m not sure. The majority of my experience has been with small companies who wouldn’t pay (or even have the need for) media monitoring services. Instead I would set up Google [...]
Wal-Mart has been in the news a few times with PR firm Edelman for its social media disasters. First it was Wal-marting across America, next it attempted to create its own MySpace-ish social network, which was embarrassingly shut down only 10 weeks later. Next, it smarted up and tried using Facebook to reach its younger [...]
