Comments on: Social media monitoring: yay or nay? http://web2dotwhat.com/2008/04/08/social-media-monitoring-yay-or-nay/ Exploring new communication tools & strategies Sat, 06 Sep 2008 03:25:11 +0000 http://wordpress.org/?v=2.5.1 By: Dred Porter http://web2dotwhat.com/2008/04/08/social-media-monitoring-yay-or-nay/#comment-82 Dred Porter Sat, 12 Apr 2008 03:00:40 +0000 http://web2dotwhat.com/2008/04/08/social-media-monitoring-yay-or-nay/#comment-82 Monitoring social media and traditional media are two completely different things. My company is a traditional media monitoring service, we monitor newspaper, television, and radio. Many of my clients are also now looking for resources for monitoring online buzz as well. But these are really two different animals. First of all the traditional media is "produced" by an editor, by the few for the many, where as social media is produced by the many, for the many. Second, the reach of traditional media is still far more than the reach of social media. Third, not everything that is in the newspaper is online for example only 40% of newspaper have websites, and of that 40% they only have 40% of the content online. What is often excluded are ads, classifieds, legal notices, obituaries, regional inserts, sports box scores, and several other things that are important to traditional newspaper readers. We get so engrossed in the online community, that we think that everyone is online, but I say nay nay, you got to remember all of the bubbas that don't get online, and all of the people who still have dial up, and all of the people who just don't read blogs. Traditional media, far outweighs the reach of blogs, and will for predictably another 10 years or so. Companies like Radian6, Infegy, and a handful of other social media monitoring services have this down to a science. Measuring online buzz is important to those industries that depend heavily upon the online community for sales, support, clientèle, and discussion to bolster their products and services. You can read more about my thoughts about news media monitoring at my blog http://newsmediamonitoring.blogspot.com/ Dred Porter magnoliaclips.com Monitoring social media and traditional media are two completely different things. My company is a traditional media monitoring service, we monitor newspaper, television, and radio. Many of my clients are also now looking for resources for monitoring online buzz as well. But these are really two different animals. First of all the traditional media is “produced” by an editor, by the few for the many, where as social media is produced by the many, for the many. Second, the reach of traditional media is still far more than the reach of social media. Third, not everything that is in the newspaper is online for example only 40% of newspaper have websites, and of that 40% they only have 40% of the content online. What is often excluded are ads, classifieds, legal notices, obituaries, regional inserts, sports box scores, and several other things that are important to traditional newspaper readers. We get so engrossed in the online community, that we think that everyone is online, but I say nay nay, you got to remember all of the bubbas that don’t get online, and all of the people who still have dial up, and all of the people who just don’t read blogs. Traditional media, far outweighs the reach of blogs, and will for predictably another 10 years or so. Companies like Radian6, Infegy, and a handful of other social media monitoring services have this down to a science. Measuring online buzz is important to those industries that depend heavily upon the online community for sales, support, clientèle, and discussion to bolster their products and services. You can read more about my thoughts about news media monitoring at my blog http://newsmediamonitoring.blogspot.com/
Dred Porter magnoliaclips.com

]]> By: Michael Brito http://web2dotwhat.com/2008/04/08/social-media-monitoring-yay-or-nay/#comment-79 Michael Brito Thu, 10 Apr 2008 01:24:22 +0000 http://web2dotwhat.com/2008/04/08/social-media-monitoring-yay-or-nay/#comment-79 Kelly - Radian6 has a pretty robust product. You should check it out. - Michael Kelly - Radian6 has a pretty robust product. You should check it out.

- Michael

]]> By: David Alston http://web2dotwhat.com/2008/04/08/social-media-monitoring-yay-or-nay/#comment-77 David Alston Wed, 09 Apr 2008 12:34:47 +0000 http://web2dotwhat.com/2008/04/08/social-media-monitoring-yay-or-nay/#comment-77 Thanks for the mention Scott, really appreciate the kudos. Kelly, we'd love to take you through a demo of the Radian6 solution any time to help with your decision on what to use for each situation. You are absolutely right that with brands that have a lot of conversations (or brands that have competitors with a lot of conversations they would also like to monitor) the job of staying 100% on top of things gets a lot harder to do with the free tools. It's also next to impossible (unless with a lot of work mind you) to see trends, determine influential sites, uncover potential issues popping up, compare share of online voice vs. competitors etc... with the manual methods. Again we'd love to connect when your ready to find out more. Cheers. David Alston Radian6 Thanks for the mention Scott, really appreciate the kudos.

Kelly, we’d love to take you through a demo of the Radian6 solution any time to help with your decision on what to use for each situation.

You are absolutely right that with brands that have a lot of conversations (or brands that have competitors with a lot of conversations they would also like to monitor) the job of staying 100% on top of things gets a lot harder to do with the free tools. It’s also next to impossible (unless with a lot of work mind you) to see trends, determine influential sites, uncover potential issues popping up, compare share of online voice vs. competitors etc… with the manual methods. Again we’d love to connect when your ready to find out more. Cheers.

David Alston
Radian6

]]> By: Scott Lake http://web2dotwhat.com/2008/04/08/social-media-monitoring-yay-or-nay/#comment-75 Scott Lake Wed, 09 Apr 2008 00:24:55 +0000 http://web2dotwhat.com/2008/04/08/social-media-monitoring-yay-or-nay/#comment-75 Kelly, Of all the tools that I have checked out Blogpulse is a really good free one. It has really good trend and conversation tracking tools which are free. http://blogpulse.com/trend http://blogpulse.com/conversation On the pay side, I have seen a demo for Radian6 and it looks really good. Love of great charts and visual tools. http://www.radian6.com Hope that helps, Scott Kelly,

Of all the tools that I have checked out Blogpulse is a really good free one. It has really good trend and conversation tracking tools which are free.

http://blogpulse.com/trend
http://blogpulse.com/conversation

On the pay side, I have seen a demo for Radian6 and it looks really good. Love of great charts and visual tools.

http://www.radian6.com

Hope that helps,

Scott

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