April 12, 2008
Posted by Kelly Rusk
I always knew it would be shoes… My favorite Twitter success story
Depending how well you know me, you probably know one or the other of the following statements (or possibly both) about me:
- I LOVE shoes. Both my shoe racks are full, along with a closet and a half. When I see a great pair of shoes, I can’t resist. I may have a problem.
- I LOVE Twitter. I’m on it more and more every day, tweeting more, following more. I’m a huge advocate of brands using Twitter to connect with customers. In fact it’s likely you came here through Twitter. I may have a problem…
In my opinion, the one thing Twitter has been missing is a really great example of how a brand can use it to its advantage. Well finally I found it!
Zappos, an amazing online shoe store (actually, a “service company that happens to sell” shoes & other accessories), whose been featured on Seth Godin’s blog for a pretty amazing customer service experience, has officially impressed the heck out of me with its use of Twitter.
Twitter CEO, Tony Hsieh created an account on Twitter and announced he would give away a free pair of shoes to one of his followers (at random) that evening, as well as free shoes for up to 10 of that’s person’s Twitter friends, provided they were all following @zappos as well. Not sure how many followers they started out with but currently (a day later) they have 1,152, the account has only been around for three days, so I’d say that’s crazy-impressive! But it gets even better, Zappos also set up a page to monitor everyone’s tweets. (You may even notice some people exclaiming that they are heading to Zappos.com to make purchases, how’s that for proof?)
A pretty amazing Twitter story, even if I didn’t win the free shoes. Oh, and for those of you who came here expecting it to be about shoes, here’s some eye candy:
To the left, Betsy Johnson ‘Foster’ and to the right, very hot new pumps from Alexander McQueen.
