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These are the posts from May 2008

May 31, 2008
Posted by Kelly Rusk

Social media in plain English

Ok this video has already been making the rounds, but I just *had* to post it here as well… Common Craft has been making these adorable paper-cut out videos to explain all the crazy new internet stuff in plain English. Love it!

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Posted Under social media tools of the trade

May 30, 2008
Posted by Kelly Rusk

Protecting your brand? From what? The brand police???

Unless you’re in consumer-packaged goods or fashion, you probably worry too much about your brand. Especially if your efforts are focused online, you most definitely are worried too much about your brand. Now I will admit I *could* sit on both sides of this argument, but my real peeve is pulling the “brand” card like [...]

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Posted Under marketing random social media

May 28, 2008
Posted by Kelly Rusk

It’s not about the tools! It’s the new way of marketing…

I’m almost embarassed to admit–but I’m just reading the Cluetrain Manifesto now. I’ve long known about the book, and specifically that it is about how the Internet has changed the way business works. Nevertheless, it’s an inspiring book and reaffirms a lot of the theories I’ve always believed, and I’ve also learned some new stuff [...]

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Posted Under Just for kicks marketing public relations social media

May 13, 2008
Posted by Kelly Rusk

iPhone rival???

Ok, I realllly should have a smart phone, but I’ve been putting it off in hopes of the iPhone *finally* making it’s way to Canada… Well now Canadian company Research in Motion has announced its new BlackBerry Bold — likely a worthy rival to the iPhone. Unfortunately it will only be available on the GSM [...]

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Posted Under Just for kicks tools of the trade

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