Comments on: It’s not about the tools! It’s the new way of marketing… http://web2dotwhat.com/2008/05/28/its-not-about-the-tools-its-the-new-way-of-marketing/ Exploring new communication tools & strategies Thu, 20 Nov 2008 21:14:30 +0000 http://wordpress.org/?v=2.6.1 By: Kelly http://web2dotwhat.com/2008/05/28/its-not-about-the-tools-its-the-new-way-of-marketing/#comment-338 Kelly Fri, 13 Jun 2008 13:13:09 +0000 http://web2dotwhat.com/?p=38#comment-338 Hi Martin, I do agree people want it and awareness is growing, but there's still a lack of understanding. Many times it's "we want it because people are talking about it" not because they understand it can satisfy business goals. THAT being said, as it gains popularity people are seeking to understand it better, so perhaps we're headed in the right direction. Thanks for commenting! Hi Martin,

I do agree people want it and awareness is growing, but there’s still a lack of understanding. Many times it’s “we want it because people are talking about it” not because they understand it can satisfy business goals.

THAT being said, as it gains popularity people are seeking to understand it better, so perhaps we’re headed in the right direction.

Thanks for commenting!

]]> By: Martin Edic http://web2dotwhat.com/2008/05/28/its-not-about-the-tools-its-the-new-way-of-marketing/#comment-295 Martin Edic Thu, 29 May 2008 18:31:18 +0000 http://web2dotwhat.com/?p=38#comment-295 I actually think that this awareness is finally moving into the mainstream. I say this from an 'in the trenches' point of view because we're demoing social media monitoring software to PR people all day every day and they're all telling us that their clients want this info now. Also, somewhat anecdotally, we're seeing a lot of mainstream, non-tech, brand discussions appearing in twitter-streams, commenting systems, wikis, etc. with rapidly growing traffic. Sometimes you have to feel pain before you jump into something new. I actually think that this awareness is finally moving into the mainstream. I say this from an ‘in the trenches’ point of view because we’re demoing social media monitoring software to PR people all day every day and they’re all telling us that their clients want this info now. Also, somewhat anecdotally, we’re seeing a lot of mainstream, non-tech, brand discussions appearing in twitter-streams, commenting systems, wikis, etc. with rapidly growing traffic.
Sometimes you have to feel pain before you jump into something new.

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