August 21, 2008
Posted by Kelly Rusk
Andy Camper uses Web 2.0 to get kids excited about going outdoors…
Back when I was with cardcommunications, we shared an office with bv02. I vaguely remember bv02 owner Andrew Milne talking about this crazy dream of making a fun interactive web site for kids about being active outdoors. OK it wasn’t just a crazy dream, it was already started and he even had some cool Andy Camper swag made up… but the point is, now that it has *officially* launched, it’s an adorable site, with a great purpose and most of all–a great example of social media and Web 2.0 tools put to good use!
What you’d notice right away is how great it looks. But a few clicks in and it’s obviously chalked full of quality content. From videos, to activities and a huge learning potential I love that it’ll be hours of indoor fun while encouraging kids to go outdoors. Brilliant!
Also a little birdie, who may also be the communications manager for Andy Camper and former cardcommunications intern, told me Andy Camper has been getting some fabulous press, including an appearance on CTV’s Canada AM. Congrats guys! I think this will go far, but don’t take my word for it, go check it out for yourself…
