February 18, 2009
Posted by Kelly Rusk
The new rules of twitter follows

- Image via CrunchBase
Ok, so these aren’t necessarily new, nor are they actually a defined set of rules, but it made for a good headline so here we go!
Are you insulted when someone doesn’t follow you back? Or unfollows you? I suppose it’s human nature to feel a little slighted when you extend the virtual handshake and someone does not return it right away. However, although similar, Twitter is not necessarily all about relationships. It’s definitely a big part, but also you probably use it to seek out information. And if you’re strategic, you get a lot of value from Twitter.
Until recently, I’ve pretty much followed everyone who follows me. Now I’m hovering at following 1,400 people and I find it a tad overwhelming–I’m missing important tweets that I want to catch and if I wanted to read *every* tweet received, I’d be reading twitter all day and never getting any work done. When I get some time, I’m probably going to do a huge purge, particularly unfollowing people who I don’t recognize or haven’t interacted with. It’s nothing personal, and I’d rather not, but information overload is getting to me.
So on with the rules, right now my rules are:
1. Not obviously a spam account or account used to push blog posts only
2. Must have bio
3. Tweet content must be interesting to me
New rules will be all of the above plus a minute to ponder “Will following this person add value to my twitter experience?” It’s pretty vague so I’m not sure if it’ll work, I guess we’ll see.
What are your twitter follow/unfollow rules? How many people are you following? Am I crazy for getting to 1,400?!
UPDATE: Joe Thornley did a very similar post yesterday too, perhaps it’s a widespread problem…
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