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These are the posts from June 2009

June 26, 2009
Posted by Kelly Rusk

If a celebrity death is reported on Twitter, should you believe it?

If it was Michael Jackson or Farrah Fawcett then yes… As tragic as today was because the world lost both a TV icon and a pop superstar, it’s a testament to how much people *really* trust social media tools. If you were following along on Twitter, you may have also heard that Jeff Goldblum, Harrison [...]

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Posted Under Just for kicks random

June 16, 2009
Posted by Kelly Rusk

Stop worrying about social media ROI and start thinking business goals

I’m very thrilled that we’ll be discussing the Cluetrain Manifesto at Social Media Book Club today. There is one theme that’s presented in the book (which was written in 1999/2000) that I find is still largely ignored. That is the concept of social media changing your business–i.e. it should affect every department, because it’s not [...]

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