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These are the posts from March 2010

March 31, 2010
Posted by Kelly Rusk

What is a community manager? Interview with Heather Ritchie of Lymbix

I get asked a lot about what exactly a community manager does, what skills are important, how much experience one should have, etc. Yes, I’ve been doing this a couple of years now–and could probably just tell you from my own experience, but what fun is that?! Instead I opted to interview another community manager, [...]

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Posted Under random

March 22, 2010
Posted by Kelly Rusk

On automating social media…

I keep hearing more and more about ‘automated social media marketing‘ solutions. And while the promise “That Anyone can use to Literally Flip a Switch and Automate Their Social Media Marketing WITHOUT Spending More” sounds great (well… maybe..) before you jump in, you may want to consider if it really makes sense for you. Unfortunately [...]

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March 18, 2010
Posted by Kelly Rusk

AND now for a segway: No more linkbaiting, but there is a real issue here.

Ugh. That Margaret Wente post has really gotten under my skin. I get it, I’m satisfying the point of the article by reacting to it, I won’t link to it, but I think the damage is done. However, others have read this and actually believed what she said and spread the problem even more. I’ll [...]

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Posted by Kelly Rusk

We already know this… Don’t feed the trolls!

“Don’t feed the trolls” is an old saying that goes back to the days when people communicated online via forums or chat rooms like IRC (maybe even before that?) It’s an expression you use when someone is trying to conjure up a (usually negative) response from others. In a forum or chat setting, it’s usually [...]

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March 10, 2010
Posted by Kelly Rusk

SXSWi bound – no need to unfollow, but mute if you must!

As you may have heard the South by Southwest Interactive conference in Austin, Texas is kicking off later this week. This is my second year going, and I’m excited. So excited, that I anticipate to be tweeting about it… A lot. In fact, if you follow many people who are going, I can guarantee you’re [...]

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Posted Under social media tools of the trade

March 6, 2010
Posted by Kelly Rusk

Is Twitter Influence transferable? From n00b to celebrity with a single follow…

Two days ago, Sarah Killen (aka @LovelyButton) had 3 followers on Twitter… Today, she has 13,000 and counting. She’s also included on 230 Twitter Lists. In fact, if you just happened to find her profile today and knew nothing else, you’d think she’s someone important, influential and likely accomplished, or at the very least been [...]

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March 3, 2010
Posted by Kelly Rusk

Networking in a social web-oriented world

I was very pleased and honoured to be asked to speak to the BIT program‘s class by Thom Kearney on the topic of Professional Networking. However, I was even more pleased by the way the opportunity came about. Thom had published a blog post looking for speakers on a variety of topics. Joe Boughner (someone [...]

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