August 27, 2010
Posted by Kelly Rusk
What I love about getting older, is answers to life questions I used to ponder seem to become so clear to me now. While I still have lots of questions (most discerning: “What am I going to do when I grow up?!”), every time I can ‘symbolically’ scratch one out in my head, I feel [...]
August 24, 2010
Posted by Kelly Rusk
In the public relations industry, from day one in the field you hear “It’s all about who you know.” And in a sense, I completely agree that networking is an integral part of *any* industry and a great way to ensure future success. However, it’s more than just who you know. Influence and social capital [...]
August 23, 2010
Posted by Kelly Rusk
OK-Now I never actually said the campaign *wouldn’t* be successful–just that we should all shut up and wait until the campaign can demonstrate real results. Well it can and did, and Wieden & Kennedy packaged it up in a great little case study video:
August 10, 2010
Posted by Kelly Rusk
I’m so fortunate to know so many great community managers from all over the world! Just a handful of the top of my head: Heather Ritchie from Lymbix of Moncton, Erin Bury from Sprouter, TO, Ros Hodgekiss from Campaign Monitor in Sydney, AU, Vero Pepperell of Pepsmedia in Cambridge, UK… These are just a few [...]
August 3, 2010
Posted by Kelly Rusk
The more time you spend on sites like Twitter, Facebook and LinkedIn, the more benefit you derive from the experience. I often find it hard to describe a lot of the personal benefits I get beyond connections and fast access news, but after a little creative thinking I’ve put together five unapparent benefits to social [...]
