May
Unless you’re in consumer-packaged goods or fashion, you probably worry too much about your brand. Especially if your efforts are focused online, you most definitely are worried too much about your brand.
Now I will admit I *could* sit on both sides of this argument, but my real peeve is pulling the “brand” card like your brand makes a big difference in people’s lives, because chances are, it doesn’t. What *really* makes a difference - excellent customer service, open and honest communication and respecting your customers/prospects/stakeholders as real people.
Considering that you spend a lot of money “protecting your brand” only to have people reading your blog in an unbranded reader, or getting your emails as text or mangled HTML, or maybe just mis-read or represented by others. Is it really worth it?
