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marketing’

May 30, 2008
Posted by Kelly Rusk

Protecting your brand? From what? The brand police???

Unless you’re in consumer-packaged goods or fashion, you probably worry too much about your brand. Especially if your efforts are focused online, you most definitely are worried too much about your brand. Now I will admit I *could* sit on both sides of this argument, but my real peeve is pulling the “brand” card like [...]

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Posted Under marketing random social media

May 28, 2008
Posted by Kelly Rusk

It’s not about the tools! It’s the new way of marketing…

I’m almost embarassed to admit–but I’m just reading the Cluetrain Manifesto now. I’ve long known about the book, and specifically that it is about how the Internet has changed the way business works. Nevertheless, it’s an inspiring book and reaffirms a lot of the theories I’ve always believed, and I’ve also learned some new stuff [...]

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Posted Under Just for kicks marketing public relations social media