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April 23, 2008
Posted by Kelly Rusk

Social media monitoring tools: Social Radar

A couple posts ago, I brought up the topic of social media monitoring tools (SMMs). They are popping up everywhere, but which one do you choose? In this on-going series (though I warn you it might be slow) I’m going to look at the various tools available and give my opinion on what I like [...]

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Posted Under marketing public relations social media

April 8, 2008
Posted by Kelly Rusk

Social media monitoring: yay or nay?

Ok, obviously we need to track our brand’s activity in social media, but do we need a brand new tool to do so efficiently? I’m not sure. The majority of my experience has been with small companies who wouldn’t pay (or even have the need for) media monitoring services. Instead I would set up Google [...]

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Posted Under random